CategoriesCase Studies

PFLK and SPORTRECS: a story of success

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On September 15th the Professional Football League of Kazakhstan began streaming live game broadcasts of the Second football league on our service. Today it is one of our fastest growing partners.

In only three weeks PFLK TV has generated more than 360 thousand views from all around the world. 321 users have already subscribed to the partner’s Arena.

At the moment PFLK only uploads The First league games, which in fact is the second most important league in Kazakhstan. Its performance becomes even more impressive in comparison with the Super League content, which PFLK exclusively uploads to its YouTube-channel (created in 2016) with almost 85 thousand subscribers. From September 15th to October 6th the league has generated around 340 thousand views on YouTube with 100 published videos.

Thus, it took less than a month for the Second football league to overtake its Premier league content in terms of coverage.

It’s worth a note that PFLK hasn’t yet even started to create and upload highlights with goals, so there’s a long way to go – based on the experience of other rights holders, such compilations will increase coverage by 2-3 times.

This case is an excellent example of effectiveness, that is provided by the SPORTRECS service if used properly and actively. 

Posting links to clubs’ websites, every partner resource possible, publishing videos in social medias and encouraging fans to subscribe to your Arena –  those mechanics lead to a significant increase in your media coverage.